Have you been considering a blog for your business website?
Are you wondering if it will provide value and whether you can pull it off?
The obvious reason why people think of a business blog is to attract more traffic to their website through search engine optimized content.
However, a blog can do much more. Seriously. This first post in the Business Blogging 101 series talks about WHY your business needs a blog dimension to its website.
Here are the top 3 reasons why a blog is a must-have for your business:
#1 A blog is a great way to showcase that you are the expert in your field.
By blogging about your area of expertise/your business you not only showcase your expertise in your industry but you are also forced to stay up to date with any new technology or trend in your niche. When you’re writing a blog post you also learn to explain things simply so that your target audience can easily understand them. This gives you great insight into how to reach out and communicate which helps you sell your product better in the long run.
#2 A blog can help you create a connect with your reader or a prospective customer.
Relevant & engaging content helps build your authority in your field of expertise and creates an environment of trust which is the core foundation of any brand in the world.
#3 Encouraging people to comment on your blog is a great way to see the world through the eyes of the consumer.
By promoting active discussion on your business blog and then taking note to what is said, you will get constant feedback from your end users, both constructive & positive.
Remember, the power of word of mouth is immense. If you can show that you as a brand are willing to listen and improve from customer feedback then it can do wonders to your brand equity without a sizable investment.
Also, the comments section of a blog is a great opportunity to build a communityof passionate individuals who appreciate your company’s brand and mission, and in doing so becoming your greatest advocates, on- and offline.
Do you have a business blog? Share the link in the comments.