FUN FACTS: Over the last year, yours truly wrote over 40-odd sales pages, long and short, depending on the offer. Sales pages that made my clients serious money and sales pages that brought people to tears of happiness. "Prerna is an expert at online persuasion. In a matter of days, she wrote a long-form sales page for me that touched on every pain point and desire my audience felt, and nudged them to purchase the solution that would solve their problem. The page that Prerna wrote for me … [Read more...]
How to Choose the Most Profitable Productized Service Model for Your Business (Includes 20+ Productized Services Examples!)
This is part 2 of the 3-part series on creating productized services, the profitable way. Part 1 is where I shared how productizing helped us crack $210K while working fewer hours. Not only have I been getting GREAT feedback on the post, I'm also getting great questions and I love that!! One of the most common questions has been: How will this work for my business? This is also why I made the executive decision of sharing THIS post first and then, the post where I walk you through … [Read more...]
The Single Biggest Profit Maker for Our Copywriting Business: How We Generated $210K Without Launching a Single eCourse
We just did the numbers for 2017 since the financial year in India closes on March 31st. We made $210K. Sure, this may not seem like a big deal in a world where million-dollar businesses crop up seemingly overnight. But for us... it is a H-U-G-E deal. We started our business while we were dealing with chronic illness. We had $0.00 funds and zero online experience, but we did it without going into debt, investing in high-ticket $25K masterminds or a boatload of heavy-duty online … [Read more...]
Why Hunting for the Perfect Content Creation Tool is a Waste of Time (And What You Should Do Instead)
Hi! My name is Prerna and I'm addicted to tools. That's right. As a conversion copywriter and content creator, I love a cool content creation tool more than a Caramel Macchiato and keep adding new ones to my virtual toolbox. Thanks to sites, like AppSumo, that make buying tools, at a ridiculous saving, such a breeze. While being a 'toolaholic' is great since I end up saving time, doing more and getting better results... but this 'addiction' can be damaging too. You could waste … [Read more...]
The Ultimate Guide to Home Page Conversion Copywriting: Crisp Copy Strategies for Homepages
When I think about home page conversion copywriting, I somehow think about the threshold of a house. Considering the fact that I've recently finished revamping our own website home page copy (to be revealed in March with our brand-new design!) AND that we're in the middle of looking for our soon-to-be-new-home, my line of thought cannot be faulted. After all, when you visit a home, the first thing you notice is the entrance and the foyer area, right? No? You don't? Really?!! Well, I … [Read more...]
7 Entrepreneurial Lessons Learned in our 7th Year of Business
This is the first time I'm doing a year-in-review style post simply because this year was MASSIVE on so many levels - personal AND business. Our word for 2017 was SURGE. For the last few years, Mayank and I have used Word of the Year to set an intention and to keep our focus on what matters. It helps us make decisions both for our personal and business life. 'Surge' was our Word of the Year for 2017 because that's exactly what we wanted - to make massive strides, and happily enough … [Read more...]
15 Business Lessons. 5 Conferences. 3 Weeks – What I Learned and You Can Too!
Confession: I wrote at least 25 smart-sounding headlines before scrapping them all and settling on this one. Because let’s face it... that’s what this post is all about. It’s about conferences, lessons, and travels. It's about a journey, spanning thousands of miles. It's about 5 conferences in 3 states in the US, over a period of 3 weeks. It's about valuable lessons learned. Best part? Solo travel to the US for the first-time ever!! As an ISFJ, this was HUGE for me!! It’s … [Read more...]
Don’t Do These 5 Things When Working from Home
Working from home is undoubtedly one of the best things to have happened to me. It is a lifestyle that suits my personality and my professional ambitions perfectly while allowing me to manage our home and raise our daughter just the way I envisioned. I wouldn’t have it any other way. At the same time, honestly, working from home can be quite the challenge. It is filled with distractions mingling with deadlines and marketing plans getting mixed up with menu planning. Yes, it … [Read more...]
How to Increase Revenue by 50% Without Working More Hours
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things - either work more hours or go the agency model and have a team of people to work for you. When we started our business in 2011, we adopted a hybrid business model that included both digital products and services… but over a period of time, the demand for our services grew rapidly and the product side of our business took a back seat. Here is what we … [Read more...]
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