FUN FACTS: Over the last year, yours truly wrote over 40-odd sales pages, long and short, depending on the offer. Sales pages that made my clients serious money and sales pages that brought people to tears of happiness. "Prerna is an expert at online persuasion. In a matter of days, she wrote a long-form sales page for me that touched on every pain point and desire my audience felt, and nudged them to purchase the solution that would solve their problem. The page that Prerna wrote for me … [Read more...]
The Startlingly Simple Strategy that Converts 70% of Prospects into Paying Clients
What does a service-based business need the most? CLIENTS. Now... Most coaches and consultants will tell you that if you want to convert prospects into clients you need to: 1. Monetize your value or show what you bring to the table to your prospect. 2. Share testimonials or case studies to convince them that you are the right person for the job. 3. Showcase money-based ROI and value-based ROI. For instance, to showcase Money-based ROI, you need to illustrate how your work will … [Read more...]
The “S” Word Every Entrepreneur Needs to Use
Here's a story for you: Last month, that is April 2017, we made more than what we earned in our entire 1st YEAR of business. Yes, that milestone of "turning your yearly income into your monthly" was achieved, quietly and with grace. Now this is not one of the "I'm going to show you how to do the same" posts... but one of the "you can do this too" posts. It's taken us 6 years to get here. 6 years of heart-centered hard work aka "hustle". 6 years of working with chronic pain … [Read more...]
5 Fatal Copywriting Mistakes that Stealthily Suck Conversion Out of Opt-In Pages
Opt-in pages are the “amuse-bouche” of launches. Why? They’re free tasters… They give your audience a taste of what to expect from you so you have to ensure that they tick all the boxes and have the perfect blend of flavors to woo prospects and turn browsers into buyers. PLUS, opt-in pages are a great way to build your email list. Because, let’s be honest, if you don’t have people on your list… who would you share your brilliant product or service with? Okay full disclosure… I … [Read more...]
Sales Copywriting 101: 7 Client-Repelling Mistakes You Don’t Even Realize Your Copy Makes Regularly
Did you know that buying a car could result in lightbulb-moments about writing sales page copy? Didn’t know that? Me neither. Until very recently, when we ventured into the new car market, visiting showroom after shiny showroom and being exposed to the ramblings of the car salesperson’s mind. It was during an inordinately long spiel about how a particular car from a competitor brand isn’t the right fit for us that I realized how similar in-person selling and online selling really … [Read more...]
The Wildly Effective and Shockingly Simple One-Page Marketing Plan We Use {And Now YOU Can Too!}
Do you ever look at your planner or calendar at the end of the month and wonder… where did your time go? Because let’s be honest… the income doesn’t match up to the hours you’ve invested. You aren’t the only one and here’s the kicker… it isn’t even your fault. Yep. The sad, soggy truth is that no one warns you that when you start your business, you need to keep investing time and oftentimes, money into growing it. Else, you’ll stagnate, your growth will plateau and the competition will … [Read more...]
5 Plain-as-Day Reasons You Should Not Join Ray Edwards’ Copywriting Academy
Fun Fact Number One: I’ve only taken ONE copywriting course so far. Fun Fact Number Two: I’m super selective and painfully frugal when it comes to investing in our business and in my learning. Fun Fact Number Three: I’m known to tell people NOT to buy courses and products, even my own, especially if I feel they’re succumbing to "shiny object syndrome" rather than accomplishing a marketing goal. With all these fun facts in front of you, let me today introduce you to my personal … [Read more...]
How to Make Launches Laugh Their Way to the Bank with a FREE Blog Checklist
November, 2008. With heart beating a million miles a minute and an anxious gnawing in the pit of my stomach, I hit ‘publish’ on my first blog post ever. It was on a free Blogspot blog and was more a journal entry than a blog post, to be honest. But it was out there and there was no turning back. Fast forward 9 years and today, my blog posts can be found all over the planet Internet. From writing for Art of Simple and Life Your Way to getting published on Addicted 2 Success to … [Read more...]
The Ultimate {FREE} Launch Copywriting Checklist for Seriously Stress-free and Supremely Profitable Launches
For today’s episode of The CopyGredients, let’s talk… Launches!! First… what do I mean when I say, “launches”. Launches are the big reveal, the “rockstar” introduction of your digital product or your service to a targeted, interested audience. It is when you give folks a chance to buy your eBook, eCourse, service from you, usually for a limited time and/or at a special price. Launches can be either big or small. They can be for digital products or done-for-you services. They … [Read more...]
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