FUN FACTS: Over the last year, yours truly wrote over 40-odd sales pages, long and short, depending on the offer. Sales pages that made my clients serious money and sales pages that brought people to tears of happiness. "Prerna is an expert at online persuasion. In a matter of days, she wrote a long-form sales page for me that touched on every pain point and desire my audience felt, and nudged them to purchase the solution that would solve their problem. The page that Prerna wrote for me … [Read more...]
How to Increase Revenue by 50% Without Working More Hours
As a freelancer or service provider, you usually have ONE key goal: Increase Revenue. More often than not, that requires one of two things - either work more hours or go the agency model and have a team of people to work for you. When we started our business in 2011, we adopted a hybrid business model that included both digital products and services… but over a period of time, the demand for our services grew rapidly and the product side of our business took a back seat. Here is what we … [Read more...]
How to Write Attention Grabbing Headlines Using the Stealworthy 5S Framework
Writing attention grabbing headlines that not only stop readers in their tracks but also compel them to continue reading is both an art and a science. Most copywriters, including yours truly, spend a TON of time on headlines and with good reason too. After all, headlines can either enticingly invite a reader to read more or turn him off totally. Not just that, headlines have the power to woo wallets into opening up unresistingly or repel them sending them scurrying back into the … [Read more...]
The Launchall: A Handy {Virtual} Holdall with 30+ Hand-vetted, Sales-Spiking, Free and Low-Cost eCourse Launch Tools to Make Launching a Budget-Friendly Breeze!
Launching an eCourse isn't for the faint of heart. As someone who's launched several digital products and done-for-you services, I can vouch that with every launch you feel a bit braver but you still have the new-kid-in-class feeling! ;) It's funny but true. One of the things that we learnt early on was to invest in tools that helped us save time and money when launching anything. Today, I'm excited to share an EPIC collection of carefully tested and hand-picked sales-spiking … [Read more...]
Sales Copywriting 101 – 5 Frighteningly Easy Copy Ingredients that Will Make You More Money with Every Word
Over the past few weeks, we've been talking a lot about sales copywriting for the simple reason that you want to sell your products and services, and sales copy is just what you need to do it, easily and effortlessly. Whether it's been sales copy mistakes or copywriting checklists for sales pages, we've covered it all. Today, I want to dive deeper and examine the 5 must-have ingredients for every sales page or email that you send out so you can not only make more money but also feel … [Read more...]
The Startlingly Simple Strategy that Converts 70% of Prospects into Paying Clients
What does a service-based business need the most? CLIENTS. Now... Most coaches and consultants will tell you that if you want to convert prospects into clients you need to: 1. Monetize your value or show what you bring to the table to your prospect. 2. Share testimonials or case studies to convince them that you are the right person for the job. 3. Showcase money-based ROI and value-based ROI. For instance, to showcase Money-based ROI, you need to illustrate how your work will … [Read more...]
The “S” Word Every Entrepreneur Needs to Use
Here's a story for you: Last month, that is April 2017, we made more than what we earned in our entire 1st YEAR of business. Yes, that milestone of "turning your yearly income into your monthly" was achieved, quietly and with grace. Now this is not one of the "I'm going to show you how to do the same" posts... but one of the "you can do this too" posts. It's taken us 6 years to get here. 6 years of heart-centered hard work aka "hustle". 6 years of working with chronic pain … [Read more...]
5 Fatal Copywriting Mistakes that Stealthily Suck Conversion Out of Opt-In Pages
Opt-in pages are the “amuse-bouche” of launches. Why? They’re free tasters… They give your audience a taste of what to expect from you so you have to ensure that they tick all the boxes and have the perfect blend of flavors to woo prospects and turn browsers into buyers. PLUS, opt-in pages are a great way to build your email list. Because, let’s be honest, if you don’t have people on your list… who would you share your brilliant product or service with? Okay full disclosure… I … [Read more...]
Sales Copywriting 101: 7 Client-Repelling Mistakes You Don’t Even Realize Your Copy Makes Regularly
Did you know that buying a car could result in lightbulb-moments about writing sales page copy? Didn’t know that? Me neither. Until very recently, when we ventured into the new car market, visiting showroom after shiny showroom and being exposed to the ramblings of the car salesperson’s mind. It was during an inordinately long spiel about how a particular car from a competitor brand isn’t the right fit for us that I realized how similar in-person selling and online selling really … [Read more...]
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