It kills me. It really does. Each time I visit an eBook sales page and I see glaring, sales-crushing, traffic-repelling mistakes that I can guarantee will impact how many copies the author eventually sells before declaring that eBooks are a waste of time, it kills me. eBooks need sales pages that readers will fall in love with so that they pull out their wallets and punch in their PayPal or credit card information the first time you ask them. eBooks deserve sales copy that is … [Read more...]
6 Spectacularly Dramatic Ways eCommerce Stores Can Use eBooks to Increase Sales and Turbocharge Conversions
“The average ecommerce conversion rate is 1.48%” I didn’t say that…. The respectable folks at Moz did. In their 2016 eCommerce Benchmarks Study, the Wolfgang team at Moz found that retail websites average a conversion of 1.36%. The same study found that “committed retail customer would visit the one retail website multiple times on their journey to purchase.” Now what if I told you that you can easily and effectively double or even, triple the conversions YOUR eCommerce or online … [Read more...]
Read This If: You’re Stuck, Stressed and *THIS* Close to Quitting
You’ve tried. You’ve worked at it. You’ve worn out your Kindle reading book after book that tells you how to manage your home, have more time, make more money while working from home. You’ve stalked and lurked on blogs and in Facebook groups filled with people shouting from {virtual} rooftops “Look at me! 6 months ago, I had nothing. Now I make 6-figures while working 2 hours a day!” and as much as you hate it or suspect it to be untrue… you want that. No, maybe not want the … [Read more...]
On Falling, Failing and Finding Balance {Plus a 40 Before 40 List}
Let me tell you a story... A short while ago, I planned to release my latest labor of love on the 14th of July. Some of you may even know about it. Our gorgeous product Easy-as-Pie eBook Marketing is all ready to be served and I had the sales page all set up… but then, I also had some incredible client projects come up... 10 sales pages, 2x8 email sales funnels, 5 blog posts, 2 sets of social media updates and a case study as well. Here's the thing about being a service provider who … [Read more...]
How to Use Pinterest for Marketing eBooks: Strategies that Work to Double {or Triple} Your Sales in Less than 30 Days
Pinterest is more than crafts, décor and fashion. Way more than that. In fact, it is a fantastic way for bloggers, writers, eBook authors to create a community around their content. We’ve already talked about basic and beginner Pinterest marketing tips on the blog earlier… but today, today is different. Today we’re gonna look at how to use Pinterest for marketing your eBooks smartly. So smartly that you can double or triple your sales and of course, your community in less … [Read more...]
{Giveaway} The 2016 Content Bistro ConnectionFest
It’s time for…a ConnectionFest Where we connect… to learn more about YOU. Where we tune in… to know what you’re struggling with. Where we find out… what you need to make the rest of 2016 your best ever. And I mean that. Also… surveys are boring and connecting is FUN! And you know it… we’re all about the fun here!! That is why… when you participate in the Content Bistro ConnectionFest {aka Survey}, you get entered to WIN any of the following: 2 x Content Cookbook {$199 … [Read more...]
What I Wish I Had Known About Marketing Before I Tried to Sell Online
I want to sell online. Reach millions of people online. I want passive income. Y’know, the kinds where I work 4 hours a week and can earn a full-time income? That one. I want to make money while I sleep. Yes, these are all the things that not only have I heard from Coffee N Critique clients, but have actually said as well. The truth is I’ve accomplished all of these things. I do sell online and with ease. But not to millions, yet. I do have passive income streams. But not … [Read more...]
42 Easy and Effortless eBook Ideas for the Time-Starved Entrepreneur
Looking for eBook ideas? Pull up a chair, m’friend. THIS is going to a chat that’ll need more than just a latte and cookie! In a rush? Pop your details here to download all the eBook ideas that you’ll ever need. You’re welcome! Okay, so why do I have so many eBook ideas to share? Well, because… I’ve written over 10 eBooks in the last 5-odd years and this does NOT include the free eBooks or the eBooks I’ve written for clients. Add those numbers up and we’re somewhere in the 20s … [Read more...]
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